By Giving We Receive Part 2

In my last post I wrote about the responsibility of corporate giving.  I showed that even for a small company, giving on a regular basis is not only the right thing to do, but can be simplified and managed. 

In Part 2,  I want to show yet another way for small business giving.  It is called sampling.  For many companies sampling takes place at grocery stores.  This can be very effective for marketing but does nothing for charity and giving. 

Glier’s Goetta discovered many years ago that charitable event sampling could be actually be fun, attract, educate, and support worthy causes.  Back in 2000 we were asked to support the local Cystic Fibrosis annual charity run event called Run Like Hell.  We came, we saw, we sampled and have returned every year since.  During the event, we cannot begin to keep up with the demand and hungry faces staring back at us as we cook and serve at lightning speeds.  At the end of the event and thousands of Goetta Sliders later we are tired, very tired , yet pleased.  We gave generously, made new friends, reunited with familiar faces and made a big difference for the charitable event.   Glier’s now attends about 12 major charity run events and 15,000 free Goetta Sliders are sampled each year personally by Glier’s throughout the community.

I urge small businesses to reconsider how they connect with the community.  Opportunity is everywhere.  So is the need.  Do your best to match up.  Event visitors, please give generously to the cause and event you are attending.  Kindly remember the efforts put forth by the vendors sampling generously too.

Mark Balasa

 



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