Welcome to Our New Website

About a year ago, I committed to a massive marketing undertaking. Our previous website was dated and so much had changed since we launched it about five years ago. We have grown considerably and so has our customer base. An updated website reflecting our growth and the changing times was in order.

Deciding to create an entirely new site is a huge endeavor. It means that every aspect of your marketing and communication must be examined and reexamined. A big question haunted me every step of the way, “Is this new site going to be relevant to the thousands of goettafans? I have so much to say and share, yet how can I make this simple yet dynamic? Fun,yet interesting? Oh yes, and who will possibly help me pull this off? Perhaps most importantly, how can I build a site that causes the visitor to be fully engaged and want to have a dialog? After all some of our best ideas came from our customers.

The website needed to be like a favorite recipe book

The big “aha” moment came when I was looking at a favorite recipe book. The book was rich in photographs and that made me want to put on my chef apron and jump into the kitchen and begin creating. The words in the book spoke of food in such a way that I did not even need the pictures. I could see clearly in my mind the creations described in such delicious detail. I knew I needed a photographer who could showcase our Goetta and a powerful wordsmith who could speak the soulful language of food. I found Kristie and Sarah, www.dolcevitaphoto@aol.com, two new to the scene photographers eager to make the shots. I then noticed some very good writing by Kelly at www.cookingwithcaitlin.com. All three joined the project, driven by the aspiration to have the site be more like a favorite cookbook with a backdrop of a company that is truly a part of the self-made, American Dream.

Along the way my sister Jane Schulte at, www.stop-struggling.com, recommended an incredible web design firm by the name of Imaginative Advertising, www.ia.com.mk. Dejan Kacakov and his team are responsible for bringing all of the elements together through design and function. Dejan is a rare find indeed. He actually understands marketing and incredible design. I enjoyed working with him every step of the way. He never once glazed over my eyes with the technical aspects. Instead, he just suggested, showed, and adjusted!

This project and process forced me to simplify and address the most important things our customers and potential customers would want to know. This means we do not waste the visitor’s time by telling them how great we are. Instead, everything on the site is there to answer questions, make people very hungry, and invite them to our world of Goetta! Please share your thoughts, impressions, ideas.

Mark Balasa

Glier’s Goettafest Fountain Square Day

Wednesday, August 5th, 11:00AM to 1:00. Downtown Cincinnati.

This is the official Kick-off for the weekend’s annual Glier’s Goettafest. Join us on the square where Dan Glier, company, and friends will prepare over 2000 FREE Goetta Dogs.

Glier’s Goettafest 2009

August 7-8-9 @Newport’s Riverfront Levee

Come celebrate the region’s love of Goetta. Over 30 different and delicious ways to enjoy goetta. Continuous live music, rides, and games.
Free admittance. Over 65,000 goettafans are expected!

Harvest Home Parade

September 10th. Cheviot

One of the oldest and longest running parades in Cincinnati. The Glier’s Goetta Calliope will be on hand. Be one of the lucky attendees to “catch” a free roll of Glier’s Original Goetta as we travel along the parade route.

Komen Race for the Cure Goetta Sampling

September 12th @Sawyer Point-Cincinnati

Glier’s sets up the Goetta Slider Free Sample Booth and prepares thousands of the ever popular Goetta Sliders.
These hot-off-the-grill sandwiches are a huge crowd pleaser!

Light Up the Night Goetta Sampling

Thursday, September 24th @Sawyer Point-Cincinnati

Free Goetta Sliders!

Reggae Run Goetta Sampling

Saturday, October 3rd @ Ault Park

Thousands of free Goetta Sliders in our efforts to help support the Make
A Wish Foundation.

Eastern Kentucky University Homecoming Parade

Saturday, October 17th @Richmond, KY Campus

Glier’s supports community events in addition to charities. The Goetta Calliopy rolls into musical action in Central KY. Rolls of Glier’s Original Goetta are supplied generously into the crowds.

University of Cincinnati Homecoming Parade

October 24th, @Clifton Campus

Join the Goetta Calliope and crowd interaction as the Goetta Rolls are gently tossed
to the eagerly awaiting crowds.

Covedale Library Quilt Show

November 7th, Glenway Ave. Cincinnati, OH.

Several years ago Glier’s was asked to set up a Goetta Slider sampling station at the Covedale
Library to support a “patron” appreciation event. The annual Quilt Show fills
the library with family heirloom quilts on loan from the many local library patrons.

533 GOETTA PLACE | COVINGTON | KENTUCKY 41011 | PH 1-859-291-1800 | MAIL ORDER 1-800-4-GOETTA | FX 859-291-1846